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3. Condition
Is your house someone else's dream home? When buyers enter, do they think, "I love this house!"? A house in move-in condition invites a sale. Have you fixed all the little squeaks and drips, cleaned and painted, uncluttered, brightened up and concentrated on outside curb appeal?
Are you hesitant to take care of major items? For instance, do you offer an allowance for new carpet instead of installing it? While prospective buyers are trying to imagine what new carpet will look and feel like, they are discounting the price still further for the worn carpet underfoot. A house in like-new condition sells fastest and gets the best price because it outshines the competition.
A realtor can tour your house and help you see it as prospective buyers do.
4. Marketing
There is an old adage that says, "advertising doesn't sell houses, agent's do." Your secret to success is a carefully crafted marketing plan that exposes your property to the widest possible pool of prospective buyers.
Elements often include: direct promotion to other agents and brokers through special tours, flyers and brochures; listing in an area-wide computer network; an advertising program that generates buyers for similar properties in your price range; broker opens and buyer open houses if appropriate; and other unique activities designed to catch attention.
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Copyright ©2009 Peter Kunz. All rights reserved. |
Royal LePage Partners Realty is an independently owned and operated brokerage. |
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